This guide was created to help you communicate more effectively with limited-resource customers and under-served communities. It provides guidance on writing and implementing communications plans that will help get USDA information to the widest possible audience.
March 1998,USDA Office of Communication/Office of Outreach

Contents
Know Your Customers and Their Community
Tips for Communicating
Steps to Designing a Communications Plan
Choosing the Right Outreach Method

The USDA prohibits discrimination in its programs on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital or family status. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (such as Braille, large print, audiotape) should contact USDA's TARGET Center at (202) 720-2600 (voice and TDD). To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326-W, Jamie L. Whitten Building, 1400 Independence Ave. SW, Washington, DC 20250-9410 or call (202) 720-5964 (voice and TDD). USDA is an equal opportunity provider and employer.

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